Bounce rate is sometimes ignored by the marketers, but this is one of the significant Google ranking factors. Bounce rate doesn’t impact SEO, but it directly impacts metrics that effect your website ranking.
A high bounce rate is not good for your site because it simply means your website content is unable to engage visitors or you are unable to attract the reliable visitors.
The below mentioned best and effect tricks can help you improve your site’s bounce rate
1. Find out the Content with Higher Bounce Rates
With the help of Google Analytics, you can find out the pages that have higher bounce rates. Among these pages, you must ignore pages with no traffic. You can filter the low traffic pages by choosing the ‘Advanced’ option. Now, start optimizing the pages.
2. Make the Content Clearly Readable
This is one of the common reasons that shrinks the readability of your content. If a user is not able to read your content, he/she will close the page and leave your website.
To improve the content readability, you can split your content into short paragraphs, remove unnecessary words and use simple and easy to understand language.
3. Remove Popups
Mostly readers find popups quite irritating and if they find lot of popups on your site, they will simply leave your website without spending a single minute. Many marketers found their popups to be the common reason for their higher bounce rate. So, you can at least avoid unnecessary and continuous popups on your site.
4. Maintain Interlinking
Accurate interlinking will improve your bounce rate and rankings. It will allow users to stay busy on your website content. Interlinking will help them to land on next page of your website, thus will maintain the continuity.
5. Mobile Optimize
Today mobile users are more than desktop users. So, if you want to drive mobile organic traffic to your site, you must make your site mobile optimized. If your site is not mobile optimized, mobile user will find it very difficult and will leave the page.
6. Loading Speed
A slow site automatically increases its bounce rate. A user will immediately leave your page if it takes more than 1 min to load the content. So, you must work on the speed of your site to control the bounce rate.
7. Attractive Call-to-Action
If you don’t have an engaging call to action on your page, you are unknowingly damaging your website’s bounce rate. Every page should contain a proper call to action message. Call to action messages should be clear, easy to understand, and relevant.
So, now you have a lot of ways to check what can be the reason for your website’s bounce rate. With these steps you can control the loss of traffic and falling page ranking.