Top 5 Reasons to Include Videos in Your Marketing Arsenal

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Gone are the days of pin board and still image marketing. The future of marketing has already arrived, videos are the new arrows for your marketing arsenal.

Video marketing is an effective form of establishing communication with your customers. Video, once seen stays for a longer period of time in human memory, as compared to any other marketing medium. It is an amazing way of expressing yourself.

Here are top 5 reasons to include videos in your marketing arsenal:

1. Video Makes You Stand Out:     

According to Seth Godin,

“Marketing is no longer about the stuff you make, but the stories you tell.”

Curate creative content, along with a spice of humor to attract more visitors. Video allows you to narrate and build a story around your brand, express your brand motive and improve sales. Include a catchy title to grab your viewers’ attention from the beginning of the video.

2. Video Increase ROI and boosts conversions:

Around 76% of businesses say that, video provide good ROI for their marketing efforts. Placing appropriate CTA in video at appropriate times helps in achieving higher ROI.

The content of the video plays an important role in giving trajectory to the ROI and conversions. About 80% of viewers get converted by viewing the first 20 seconds of the video. Ensure that you have engaging as well as relevant content, throughout the video.

3. Video Explains Everything:

Using an explainer video can bring in numerous benefits for your sales. Almost 45% of the video marketers have explainer videos on their home page and out of those 83% said that their explainer video was quite effective in driving results.

Make use of animated videos to explain difficult concepts or to give a creative and interesting touch to your video ads. Animated videos are a perfect blend of entertainment, nostalgia and simplicity.

4. Social Media Is Video Friendly:

Whether it be Facebook, Twitter, Instagram, Snapchat or any other social media platform, they all are video friendly. Social media networks support HD video content and people hanging around on social media love watching them.

Talking about social media, “people share emotions not facts through videos”. People over social media share brand videos in their networks, only if they found the content entertaining and that’s why most of the brands are creating entertaining video to encourage their social shares. 

5. Search Engines Love Videos:

Video helps in increasing the duration of time visitors spend on your website. This increased exposure helps in building brand credibility and trust. It also gives search engines a signal that your brand is trustable.

According to a research done by Moovly,

You’re brand is 53 times more likely to show up first on Google if you have a video embedded on your website.”

Make sure that you optimize SEO for your videos. Don’t forget to add back links to your website, products and services. Then leave the rest to your potential customers and encourage their actions.

Conclusion:

Having an appropriate video marketing strategy can bring in clear benefits for your campaign and take you ahead of your competitors. Video marketing is all about the emotions you target along with understanding of human psychology. Creative video advertising spreads like wildfire on the Internet and helps you earn several benefits.  

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