Top 5 ways to drive traffic and conversions through videos


A picture is worth a thousand words, but a video can be worth a thousand sales. Earlier video marketing was not the very first choice of marketers to generate leads but now almost all the businesses are doing it.

There is no big secret that, video marketing drives quality and targeted traffic that gets converted into potential customers. Here are the top 5 actionable secrets to use video to drive traffic and conversions.

1. Use product videos to improve conversion rates:

Around 64% to 85% of visitors are likely to buy a product after watching a video. A short promotional video that highlights the main benefits and the features of the product, is all you need to put on your website or social media page.

Produce the video yourself, go with an agency or use tools such as Wideo or PowToon to create an animated video. Don’t be afraid to be creative and take some risks.

2. Use screencasts to cut down customer service:

Screencasts can be used to answer the common queries and to reduce customer service cases. Onboard your customers with ease, where short product or service related videos would come in handy. In fact, screencasts increase a user’s average time spent on any website. Create short or detailed screencasts as per your needs.

Rather than using text for FAQs, create videos with answers to your customers’ most common questions. It would help you in establishing trust and brand credibility. Plus, many people learn better visually.

3. Video ads boost leads to sale conversions:

Video is an effective way of grabbing viewer attention and posting video ads is an effective manner to boost leads to sale conversions. Online videos have a higher click through rate as compared to  normal advertising.

Optimize your ad according to the social media network you want to post it to. Be sure to use the most precise targeting possible, so you don’t waste your advertising money on views to the wrong audience.

4. Create social proof with testimonials:

Word of mouth plays a significant role when it comes to driving traffic and generating sales. Video testimonials help in doing wonders for any website.

A customer video testimonial, is the most powerful way to communicate the value of your product and services, as it’s easier for people to trust another customer than the company itself.

5. Drive traffic with how-to videos:

How-to videos are the best way to grab viewer attention, as they are there to find a solution, which your brand can provide. Craft your videos in such a way that your product becomes the best suited solution for your viewers.

In fact, nearly 1 in 3 Millennials say they purchased a product as a direct result of watching a tutorial or how-to video about it.

Video is an instinctive form of information and most effective marketing tool for advertising if used in the proper manner. Adding video in your marketing strategies assists you to get the maximum profit with your promotional video campaign.

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